Concordians Chosen For Reality TV Show About 'Flipping' Homes

Two Concord residents will star in a reality television show about "flipping" foreclosed and distressed houses in a competition to make the most profit.

Concordians Beau Eckstein and Greg Cromwell will appear in HGTV show currently titled, "Flip It to Win It," airing sometime in early 2014, according to a city press release. The pilot aired numerous times in April and May this year, pitting six teams of investors against one another to buy a house at auction, renovate it and sell it for a financial gain.

“Greg and I are very excited to have been chosen as a local team representing Concord,” said Eckstein as quoted in the press release. “We are the only team on the show not located in the south Bay and look forward to renovating a property in the town where we live.”

The duo is working with the City of Concord to make sure all necessary permits are secured in advance of the renovation, according to the city.

Eckstein is a licensed California real estate broker for Service 1st Realty and managing director of a private money fund, SFR Ventures, Inc., which lends cash to other house flippers.

Cromwell, who will be the point man on the renovations, has owned Naked Construction for the past five years. His company specializes in complete house transformations. Completing the team is designer Cathy Lee Cibelli of C L Design Services.

HGTV is a cable network that is distributed to more than 98 million U.S. households. The HGTV website, HGTV.com, attracts an average of four million unique visitors per month.