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Lucille's Gets Smoking At Sunvalley

The barbecue smokehouse celebrated its grand opening May 2. Watch the video to glimpse inside the restaurant and smoker, and see how the "Crocodile Cooler" cocktail is made.

It was a packed house Thursday for the grand opening of Lucille's Smokehouse Bar-B-Que, and the serving staff were all wearing the "most important" part of their uniform — a smile.

The BBQ chain prides itself on "low and slow" cooked meat served with "Southern hospitality," according to District Manager Jim Bernacchi. 

Around 2,000 people applied for a job at the Concord Lucille's, said Bernacchi, and only 150 were hired. All staff are trained in ettiquette, and after plenty of practice runs, the first real dinner service commenced. Patrons of the Concord restaurant experienced the ribs, chicken, brisket and tri-tip that had been marinating in the hickory-wood smoker for up to 24 hours.

The Lucille's in the Sunvalley Shopping Center is the chain's 17th location and first in the Bay Area. Lucille's was founded in 1999 in Long Beach and has since opened up across California, as well as in Arizona and Nevada. The Concord restaurant is open until midnight every day.

Aside from the large restaurant and patio, the bar at Lucille's is itself a destination. Large televisions show sports games and the "happy hour" menu includes appetisers from $3, 22 oz beer from $3.50 and margaritas for $4. "Happy hour" is Monday through Friday, 3 p.m. to 7 p.m., and every day 9 p.m. to close.

Bernacchi says the BBQ platters are the chain's most popular, allowing diners to sample the different meats — and save some for lunch the next day too. 

Watch the videos above for a glimpse inside the restaurant and smoker.

Have you been to Lucille's yet? What did you think? Share your review in the comments below.

Retail Watchdog May 03, 2013 at 11:53 PM
Of all places, they had to open at Sunvalley... ugh, no thanks. I'd rather drive the 90 minutes to their Rocklin location than deal with that crowd.
PH Fan May 04, 2013 at 05:47 AM
Don't think I will be going...I would rather frequent smaller/family places like Slow Hand.
Out and About May 04, 2013 at 07:52 AM
What kind of crowd are you talking about?
Out and About May 04, 2013 at 07:53 AM
Just went, thought it was good. It is a chain, so there is a formula to everything including the food.
Jillybean May 05, 2013 at 06:23 PM
I was wondering the same thing... I just took it at face value--Sunvalley is crowded. That's all you meant, right "Retail?" ;)
Rose Marie Lujan May 05, 2013 at 08:45 PM
I STOPPED IN THERE ON FRIDAY TO CHECK THINGS OUT AND WAS GREETED BY A VERY FRIENDLY AND HELPFUL STAFF. THE ATMOSPHERE MADE YOU FEEL GOOD, THE FOOD TASTED GOOD AND THE MUSIC SOUNDED REAL GOOD!!! IN FACT... I'M TAKING MY FAMILY THERE TODAY FOR CINCO DE MAYO!!! :-D

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